If you are an auto sales manager, you need to inspire and motivate your sales team to drive more lead conversions into sales. It does seem challenging at times to increase the volume of car sales, especially during the winter months, when the purchase of cars drops during this season. However, with the right knowledge and smart moves, you can increase the volume of car sales and gain a strategic edge in the market with your car dealership with success. Now, the most important question is, how?
Mark Gilbert ATN – Use the power of effective communication to drive sales
Mark Gilbert ATN is experienced in auto sales management and guides car dealers on how to improve sales in the USA. He is based in Arizona and says that every sales manager should go beyond just issuing orders to the sales team under him. He should use the power of effective communication to inspire his team to convert more leads into sales. There are some simple tips the sales team members should note if they wish to increase the number of car sales in the digital era.
Resort to online communication with names to give potential customers the human touch
What’s in a name? This is a question a member of your sales team might ask you when he is told to focus on and remember names. When you are reaching out to the potential customer with an email, you should do so with a name. There is no better way than you adding a human touch to the email you send to a customer with his name. No one likes a plain mail as they have lost their authenticity in modern times. So, it is here that the power of remembering and using names work. With a name, you are able to invoke the trust of the customer and instill credibility in the company with success.
Answer questions and be proactive
Your customers will have questions, and you are better than Google to answer them accurately and promptly. Thanks to search engines, customers are savvy, and they are aware of the latest technologies and trends in the automobile industry. Once you have reached out to them through email and online advertising, they will be ready with their questions. This is where you need to give them correct and direct answers. They have access to the same reports, so make sure you and your sales team are aware of the latest figures and facts. Product knowledge counts, and this invokes trust in your car dealership with success.
Mark Gilbert ATN concludes by saying there are several car dealerships in the market, and the consumer has a wide range of choices. However, you can stand out in the competition with your effective communication skills, product knowledge, and the ability to be proactive when the customer reaches out to you. Once you have invoked the credibility and the trust of the customer, converting leads into sales becomes simpler!
